Shamalo

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Mathieu. Studio. Agents.

Mathieu Milon, AI engineer growth & CRO — founder of Shamalo

Musicology and anthropology first; ten years of digital after that; agents in the loop since 2024. Shamalo is the studio; I am the person behind it.

Portrait of Mathieu Milon

Path

Six steps, from most recent to first

  1. since 2022 · Shamalo

    Growth & CRO consultant, then AI engineer since 2024

    One-person studio, agents in the loop since 2024

    One-person studio: Cassiopée, Workfluence, SITL, Infirmière Reconversion, RX. Since 2024, agents in the loop — RankyDocky (CRM, 33 modules), SEO & GEO audit (client analyses), BAO (product prototype), an A/B test for an airline and a quote landing for Matera.

  2. 2021 · DoctoClass

    Growth Lead

    Health edtech: acquisition, activation and data steering.

  3. 2017 – 2021 · RX

    Head of Acquisition

    7 trade shows, including Pollutec Online in 2020

    B2B/B2C events: 7 shows (Pollutec, Paris Photo…), CRO, inbound and scraping. Design of Pollutec Online in 2020.

    RX logo

  4. 2017 · Syos

    Growth Manager

    Audio e-commerce: acquisition, conversion and customer lifecycle.

  5. 2017 · Thiga

    Growth consultant

    Product management and growth consulting for product teams.

  6. 2013 – 2016 · Brainly

    Country Manager France

    200K → 1M visits

    Edtech and social learning (Kraków). From 200K to 1M visits: SEO, SEA and community.

    Brainly logo

Skills

Growth & Performance

  • CRO, A/B testing, PXL prioritisation — Cassiopée: +120% conversion.
  • SEO, semantic clusters and GEO — Workfluence: 4,000 visits a month; internal SEO & GEO audit.
  • SEA, Google Ads, Meta Ads — Cassiopée: +65% on paid traffic.
  • GA4 analytics, GTM, Looker Studio — tagging plans and dashboards.

Digital product creation

  • Prototyping, PRD, HTML mockups — BAO: 34 screens, 10 PRDs.
  • Custom SaaS (Django, GraphQL, React) — RankyDocky: 33 modules, multi-tenant CRM.
  • Conversion-led landing pages — SITL: 27% → 45% completion.

AI engineering

  • Agents in the loop (Cursor, Claude Code, Copilot) — in production since 2024.
  • GSD, skills, playbooks — the studio's backbone.
  • Extraction and analysis scripts (SQL, Python) — A/B tests read from extract.

Certifications

  • CXL — conversion rate optimisation (CRO).
  • Growth Tribe — growth marketing.
  • Google Analytics — measurement and attribution.
  • Google Ads — paid acquisition.
  • Plus around fifty tool certifications (analytics, ads, SEO, automation) — list on request.

More than 60 certifications in total. The production agent stack is detailed on the AI engineering page.

Academic

  1. Paris 8

    Master's in musicology

  2. EHESS

    Master's in anthropology, music track

  3. Kedge · Paris 8 (Erasmus)

    Master's in management, marketing track

The detour is not a bio gimmick. Observe, connect, translate: the same gesture as in CRO or a product spec.

What I write

Notes on AI engineering, CRO and digital products are coming soon on the blog and the resource hub.

A funnel, a product or an extract to scope?

30-min call

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