SYS/RES
Calculators
Value of a test, acquisition, traffic and SEO — growth arithmetic.
Traffic for a revenue goal
A revenue goal translated into the sessions you need, via conversion rate and average order value. The planning calculation everyone does in their head and gets wrong.
SYS/IN
SYS/OUT
Sessions required
62,500
62,500 sessions at 2% CVR and €80 AOV to aim for €100,000.
Same revenue goal and same AOV. A better CVR cuts the traffic you have to acquire.
How this is calculated
Method
The calculator inverts a revenue goal into a session volume:
sessions = revenue goal / (CVR × AOV)
Conversion rate (CVR) is a rate: 2% is 0.02 in the formula. The input asks for a percentage (type 2 for 2%, not 0.02). Average order value (AOV) is revenue per conversion, in euros.
The result is rounded up: you cannot plan for 0.3 of a session. If CVR or AOV is zero, the division is undefined — the tool refuses the calculation rather than showing infinity.
Default example: €100,000 / (2% × €80) = 62,500 sessions.
Sources
This is planning algebra, not experiment statistics. The identity revenue = sessions × CVR × AOV (revenue per visitor = CVR × AOV) is the basic frame for online experiments — Kohavi, Tang and Xu, Trustworthy Online Controlled Experiments, Cambridge University Press, 2020, chapter 1. Inverting that identity for a revenue goal does not invent a new model; it asks “how much traffic do I need if this CVR and this AOV hold”.
Limits
- The CVR you type is an observed or target rate, not a guarantee. 62,500 sessions at 2% / €80 yield €100,000 if that CVR and basket actually happen.
- No seasonality, no channel mix, no ex-VAT vs inc-VAT, no bounce rate. This is an order of magnitude for sizing a traffic need, not a forecast.
- A site-wide “average CVR” applied to a single landing page often overstates the result. Use the CVR of the page (or funnel) you actually mean.