Services

Growth & Performance

CROTest, measure, ship what wins
SEOSemantic clusters, technical SEO and content that ranks
SEAGoogle Ads and Meta Ads run on cost per acquisition
AnalyticsGA4 tracking plans, GTM and dashboards
Lead generationFrom landing page to CRM, B2B and B2C

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Digital Product Development

PrototypingPRD, mockup and clickable prototype in days
Custom SaaSCRM, client portal, internal tools — delivered
Landing pagesPages that convert, tested and search-optimized

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Learn

MethodThe loop: measure, instrument, ship, review
AI engineeringThe craft, explained without jargon
ResourcesGlossary, CRO tools, calculators and quizzes

Work About Resources Call

SYS/QUIZ

Quizzes

Five diagnostics scored out of 100, with a review of misses.

QuizzesCRO maturity

CRO maturity

A step-by-step diagnostic of your experimentation practice: governance, measurement, cadence, culture. Score out of 100 and a review of wrong answers at the end.

SYS/IN

Intro

Question 1 / 16

When do you write the hypothesis for an A/B test?Before designing the variant, with primary metric, threshold and population.After seeing a “winner”, to justify the ship in the meeting.Only if the test comes out “significant” — otherwise it is not worth it.

Choose an answer to continue.