Services

Growth & Performance

CROTest, measure, ship what wins
SEOSemantic clusters, technical SEO and content that ranks
SEAGoogle Ads and Meta Ads run on cost per acquisition
AnalyticsGA4 tracking plans, GTM and dashboards
Lead generationFrom landing page to CRM, B2B and B2C

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Digital Product Development

PrototypingPRD, mockup and clickable prototype in days
Custom SaaSCRM, client portal, internal tools — delivered
Landing pagesPages that convert, tested and search-optimized

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Learn

MethodThe loop: measure, instrument, ship, review
AI engineeringThe craft, explained without jargon
ResourcesGlossary, CRO tools, calculators and quizzes

Work About Resources Call

SYS/QUIZ

Quizzes

Five diagnostics scored out of 100, with a review of misses.

QuizzesIntegrity

Experiment integrity

SRM, peeking, novelty effects, sample size: can you spot an invalid test before reading its result? Score out of 100 with an explained review.

SYS/IN

Intro

Question 1 / 16

A 50/50 split shows 8,200 vs 11,800 visitors. First action?Compute SRM before reading the uplift (srm tool).Compute the lift: the split will “smooth out” with volume.Pool days until it falls back to 50/50.

Choose an answer to continue.