Services

Growth & Performance

CROTest, measure, ship what wins
SEOSemantic clusters, technical SEO and content that ranks
SEAGoogle Ads and Meta Ads run on cost per acquisition
AnalyticsGA4 tracking plans, GTM and dashboards
Lead generationFrom landing page to CRM, B2B and B2C

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Digital Product Development

PrototypingPRD, mockup and clickable prototype in days
Custom SaaSCRM, client portal, internal tools — delivered
Landing pagesPages that convert, tested and search-optimized

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Learn

MethodThe loop: measure, instrument, ship, review
AI engineeringThe craft, explained without jargon
ResourcesGlossary, CRO tools, calculators and quizzes

Work About Resources Call

SYS/QUIZ

Quizzes

Five diagnostics scored out of 100, with a review of misses.

QuizzesResults

Reading results

Effect size versus p-value, confidence intervals, practical significance: the quiz that separates “statistically significant” from “worth shipping”. Score out of 100 with a review.

SYS/IN

Intro

Question 1 / 16

What does a p-value actually answer?Under H0, how often would sampling noise alone produce a gap at least this large.The probability that B is truly better than A.The size of the effect, in conversion points.

Choose an answer to continue.